Lifestyle Branding: What Is the Medical Cannabis Lifestyle?

Lifestyle Branding: What Is the Medical Cannabis Lifestyle?

Lifestyle branding is something we have all had experience with to some degree. Brands make extensive use of it to give their products and services a bit of ‘sex appeal’. Lifestyle branding is even utilized by the legal cannabis industry. But is it appropriate to medical cannabis? And if so,…
If You Could, Would You Choose Cannabis Over Opioids?

If You Could, Would You Choose Cannabis Over Opioids?

Imagine a world in which prescription cannabis was as commonplace as any other prescription medication. Rather than dispensing medical cannabis via doctor recommendations and state-issued medical cannabis cards, physicians would pull out the prescription pad and write an order. In such a case, would you choose cannabis over opioid pain…